[News] 130603 Title ~”Ugly Alert’ Word-of-Mouth Is Scary…Page View Explosion On Official Website~

‘Ugly Alert’, a 100% pure clean drama that depicts the uncompensated sacrifice of a man in the name of family, has driven a crowd of young viewers and at present enjoys a decent amount of popularity.
Casting off the ‘makjang’ code and adding some differentiated materials into the drama and even glowing with good performance led by young actors like Im Joo Hwan and Kang Sora, ‘Ugly Alert’ creates a breath of fresh air on daily small screen and unlike the existing daily dramas, it is appealing to young viewers and has blown up what is called as ‘the netsim’.
According to SBS on 31th May, ‘Ugly Alert’ is by far the hottest issue beating ‘Jang Ok Jung’ starring by Kim Tae Hee & Yoo Ah In in dramaland topic and it is also topping the most searched issue in SBS official website.
In addition, ‘Ugly Alert’ official website has surpassed 1,430,404 page view (PV), increased by 392.71% compared to last week’s page view (290,316) and set an amazing record with it’s highest page view on SBS drama website so far. The number of unique visitor (UV) has also increased by 421% with total number of 316,252 visitor compared to the previous week. For a daily drama to receive such a rare interest right from the opening weeks like this, ‘Ugly Alert’ has indeed garnered a lot of attention from many people.
On the other hand, all these while daily dramas are synonym with makjang theme, but when a clean drama like ‘Ugly Alert’ comes along and armed with sleek cinematography and heartwarming story, the message boards of various online community sites suddenly have been poured with support and cheering posts from the viewers who are tired of makjang drama.
The factor that contributes to the ‘netsim explosion’ effect isn’t caused by the main target viewer of daily drama but it is contributed by the large number of viewers in their twenties to thirties (20s~30s) that this drama manages to draw. These trend-conscious young viewers pour their explosive responses to ‘Ugly Alert’ not only through websites but also through various SNS.
Online’s hot popularity like this will particularly lead to an anticipation on it’s probability to get high ratings.
“The production crew is surprised with this rare phenomenon because all these while the number of website’s visitor including the page views for daily drama is unlikely to be this high. It is very encouraging especially in the sense that all age groups of viewers pay attention to this drama. We feel grateful for the viewer’s interest and we will not let their expectation down by making a heartwarming story,” said a representative of ‘Ugly Alert’ with determination.
‘Ugly Alert’ is a healing drama that shows genuine family’s love and interaction through the priceless sacrifice of a man. It broadcasts on SBS at 7.20pm every weekdays.

*Glossary*
‘Netsim’ means netizen’s mind or in other words it can also be referred as the majority of public opinion on the internet.
**Translate by Hiedi/@nhb19

source : tvreport

-uwie-

[NEWS] 130427 Im Joo Hwan, Kang Sora Confirmed To Star in SBS New Daily Drama ‘Ugly Alert’

The title for SBS new daily drama has been finalized and confirmed as ‘Ugly Alert’. Actors Kang Sora and Im Joo Hwan have been cast as male and female lead for this drama which previously was known as ‘Bravo My Life’.

‘Ugly Alert’ (written by Jung Ji Woo, directed by Shin Yoon Sup) is a human family drama that shows genuine family love and break down the walls of communication through the priceless sacrifices of a man who becomes the head of household and has two younger siblings to be taken care of through remarriage of the parents. With the scriptwriter Jung Ji Woo and PD Shin Yoon Sup’s 6-years of mutual understanding ever since their great pairing collaboration on Friday drama ‘My Lovely Fool’, ‘Ugly Alert’ has been buzzed as a grand scale daily drama that comes with a solid story line.

Acting-wise star actors Im Joo Hwan and Kang Sora already have a proven acting ability as the male & female main lead character in a miniseries episodes. Kang Sora has shown her impressive professional acting ability through the movie ‘Sunny’ and ‘Paparotti’ as well as the drama ‘Dream High 2’. Im Joo Hwan on the other hand is also an actor with proven acting skills who received Rookie of The Year Award at the Korean Cultural Entertainment Awards in 2009 through his drama ‘Tamna The Island’. ‘Ugly Alert’ is Im Joo Hwan’s first comeback appearance as a main lead after being discharged from military service.

Im Joo Hwan plays the role of Gong Joon Soo, a character who spent a lonely childhood living alone with a swindler father and suddenly having younger step siblings through his father’s remarriage. However, the happy moments last only briefly when he needs to bear for his stepmother’s testament (will) at the age of fifteen and he then enters a turbulent life journey. He then served a prison sentence for murder charges on behalf of his younger brother and after being released from jail, he works at Na Do Hee’s store to polish and hone his sewing skills.

Kang Sora plays the role of Na Do Hee, is an ‘eomchinttal’ of the president of a leading fashion company which was built and established by her grandfather. However, she is a tough, high spirited and workaholic woman who believes one’s power can only be achieved through one’s own efforts and she really hates if people say that she got the team leader position because of her household connection. Just like her grandfather, she wants to have a store at Dongdaemun using her own’s hard work, and this is the place where her life gets tangled up with her employee Gong Joon Soo.

Kim Hyeon Jeong, a representative of the production house Sinyeong Entertainment and Communcations (SYE&C) said, ‘Ugly Alert’ is a human drama that shows the side of a man’s life which probably may look pathetic, foolish and vain life to others but somehow he manages to change the people around him. In addition, it’s a heartwarming family drama that highlights although ones are not blood-related, ones will try to understand and gradually embrace each other’s wound within the family bonding. He also stated that the scriptwriter and director’s ambitious plan is to concentrate on leaving out the extreme revenge and adultery plot that is typical code theme for ‘makjang’ drama, hoping that it will be offering another different dimension of a fun and deeply moving story.

‘Ugly Alert’ a human family drama with a different class and flair, will meet the viewers in May following after drama ‘The Birth of a Family’.

Glossary Tips:
엄친딸 (Eomchinttal) – Abbreviated from ‘엄마 친구의 딸’ (Eomma chingu ttal) which literally means ‘the daughter of mom’s friend’. It used to refer to a person who is almost too perfect, which is basically is someone who exceptionally beautiful, extremely smart, comes from a prestigious background and attends a prestigious school, has a great occupation and is good at everything and talented at everything.

막장 드라마(Makjang Drama) – Drama that plays up outrageous story lines and it usually uses extreme and absurd instances of life in the plot development to keep viewers hooked despite how ridiculous the stories become.

Translated by: Hiedi/@nhb19

cr: tvreport.co.kr

-uwie-

[NEWS] 130422 Kang So-ra in the new SBS drama “Ugly Alert”

The new SBS drama which was called “Bravo My Life” is now called “Ugly Alert” starring lead actress Kang So-ra and actor Im Joo-hwan.

Produced by Sin Yoon-seob and written by Jung Ji-woo from “My Love, Ugly”, “Ugly Alert” announced the domination of daily dramas with its strong base story and mass scale. This drama advocates humanism dramas in which a man who seems pathetic; he changes his surroundings and looks around at the relationships that he has around him.

Kang So-ra and Im Joo-hwan who are known for their acting are in the lead. Kang So-ra takes on the role of Na Do-hee, the goody-good daughter of a fashion company which was built by her grandfather. Im Joo-hwan takes on the role of Gong Joon-soo, a character who masters the art of sewing while in prison in place of his brother for murder and works at Na Do-hee’s store.

Kang So-ra stood out in the movies “Sunny – 2010“, “Paparoti” and drama “Dream High 2“. Im Joo-hwan has been proven for his talents when he won the Best Rookie Award at the 2009 Cultural Arts Awards. “Ugly Alert” is his first drama since his military service.

Production company director Kim Hyeon-jeong-I says, “‘Ugly Alert‘ is a human drama in which a silly and worthless man changes the people around him. It also delivers the meaning of ‘family’ even though they are not blood related. This drama will consist of everything touching and moving besides the extremity of revenge and affairs”.

Meanwhile, “Ugly Alert” will be aired after “The Birth of a Family – Drama” in May.

cr: hancinema.net

-uwie-

[NEWS] 170413 Kang Sora, Im Joo Hwan chosen as the main lead for SBS drama ‘Bravo My Life’

Actress Kang Sora will meet with actor Im Joo Hwan (a.k.a Lim Joo Hwan) through a drama. From a telephone conversation, Kang Sora’s representative from her agency KM Culture told My Daily on the afternoon of 15th April, it has been confirmed that. Kang Sora will take part in SBS new daily drama ‘Bravo My Life’ (working title).

Following after that, Im Joo Hwan’s agency representative also had confirmed the news on the very same day, stating that Im Joo Hwan will be starring in the SBS daily drama ‘Bravo My Life’.

Drama ‘Bravo My Life’ is going to replace the broadcast slot of drama ‘The Birth of a Family’ and it is a collaboration work of PD Shin Yoon Sub the director of drama ‘Rooftop Prince’ and ‘Why Did You Come To My House’ together with scriptwriter Jung Ji Woo who wrote for drama ‘My Lovely Fool’ and ‘Family’s Honor’. It’s a story that will show warm family affection by portraying it through the way of understanding & healing each other’s wound within the family.

Im Joo Hwan who hasn’t been on a small screen for a long time after discharged from military last February will meet the viewers through this drama. “It’s my first work after being discharged, I’m so excited and have big expectation about it. Through this work, I’ll show you a good side of me so please give much interests and love to it,” stated Im Joo Hwan via his. agency.

‘Bravo My life’ starring Kang Sora and Im Joo Hwan, is scheduled to be broadcast in May following after drama ‘The Birth of a Family’.
Source: www.mydaily.co.kr

Translated by: Hiedi/@nhb19

-uwie-