[News] 130603 Title ~”Ugly Alert’ Word-of-Mouth Is Scary…Page View Explosion On Official Website~

‘Ugly Alert’, a 100% pure clean drama that depicts the uncompensated sacrifice of a man in the name of family, has driven a crowd of young viewers and at present enjoys a decent amount of popularity.
Casting off the ‘makjang’ code and adding some differentiated materials into the drama and even glowing with good performance led by young actors like Im Joo Hwan and Kang Sora, ‘Ugly Alert’ creates a breath of fresh air on daily small screen and unlike the existing daily dramas, it is appealing to young viewers and has blown up what is called as ‘the netsim’.
According to SBS on 31th May, ‘Ugly Alert’ is by far the hottest issue beating ‘Jang Ok Jung’ starring by Kim Tae Hee & Yoo Ah In in dramaland topic and it is also topping the most searched issue in SBS official website.
In addition, ‘Ugly Alert’ official website has surpassed 1,430,404 page view (PV), increased by 392.71% compared to last week’s page view (290,316) and set an amazing record with it’s highest page view on SBS drama website so far. The number of unique visitor (UV) has also increased by 421% with total number of 316,252 visitor compared to the previous week. For a daily drama to receive such a rare interest right from the opening weeks like this, ‘Ugly Alert’ has indeed garnered a lot of attention from many people.
On the other hand, all these while daily dramas are synonym with makjang theme, but when a clean drama like ‘Ugly Alert’ comes along and armed with sleek cinematography and heartwarming story, the message boards of various online community sites suddenly have been poured with support and cheering posts from the viewers who are tired of makjang drama.
The factor that contributes to the ‘netsim explosion’ effect isn’t caused by the main target viewer of daily drama but it is contributed by the large number of viewers in their twenties to thirties (20s~30s) that this drama manages to draw. These trend-conscious young viewers pour their explosive responses to ‘Ugly Alert’ not only through websites but also through various SNS.
Online’s hot popularity like this will particularly lead to an anticipation on it’s probability to get high ratings.
“The production crew is surprised with this rare phenomenon because all these while the number of website’s visitor including the page views for daily drama is unlikely to be this high. It is very encouraging especially in the sense that all age groups of viewers pay attention to this drama. We feel grateful for the viewer’s interest and we will not let their expectation down by making a heartwarming story,” said a representative of ‘Ugly Alert’ with determination.
‘Ugly Alert’ is a healing drama that shows genuine family’s love and interaction through the priceless sacrifice of a man. It broadcasts on SBS at 7.20pm every weekdays.

*Glossary*
‘Netsim’ means netizen’s mind or in other words it can also be referred as the majority of public opinion on the internet.
**Translate by Hiedi/@nhb19

source : tvreport

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[NEWS] 130516 Kang Sora’s Body Got Prettier By Fixing Her Posture Rather Than Dieting

Kang Sora revealed that her body got prettier not because of a diet but because of fixing her posture.

On May 14, a press conference for the upcoming SBS daily drama “Ugly Alert” was held where Kang Sora attended as part of the cast. During the event, she revealed, “My weight hasn’t changed much but I have fixed my posture.”

She continued, “I’ve been playing student roles for a while but now that I have a very feminine role, I took a lot of care to that,” and “I tried to change my walk and fix my posture.”

Kang Sora will be playing the role of Na Do Hee, who is a successful workaholic, working for her grandfather’s fashion company.

Kang Sora also talked about her Na Do Hee character and said, “I was attracted to the multiple aspects of this character’s personality,” and “I hope the viewers can see how the characters support each other and grow. I personally want to show a more feminine side of myself that I haven’t shown before.”

“Ugly Alert” will air its pilot episode on May 20.

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